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Brand Construction: Minimalist Website Design
A Modern Digital Platform for Business Growth Across Europe
A clean, intuitive website designed to spotlight Brand Construction’s expertise in advertising equipment, commercial furniture, and POS solutions - delivering clarity, credibility, and seamless access for clients in multiple countries.
Project Overview
Brand Construction is a leading provider of high-quality advertising equipment, commercial furniture, and POS materials, serving businesses throughout the European Union. As a branch of Ukraine’s City Site, the company boasts dual offices in Slovakia and Kyiv, ensuring regional support, fast turnaround, and exceptional service.
Our mission was to create a website that captures the company’s reputation for professionalism, reliability, and technical know-how - while presenting their broad range of products and services in a simple, user-friendly format.
Challenge
The project required a digital presence that could:
- Convey credibility and cross-regional presence for both new EU clients and existing partners.
- Showcase a wide portfolio - from custom furniture to dynamic advertising installations without clutter or confusion.
- Support two office locations and provide effortless ways for potential clients to get in touch or request quotes.
- Maintain a minimalist style that aligns with modern European design trends.
Solution
Our process was focused on clarity and conversion:
- Wireframing & UI/UX in Figma: Developed a minimalist layout emphasising straightforward navigation, clean product galleries, and accessible service overviews.
- Webflow Development: Built a fully responsive, dynamic site that maintains perfect performance and visual harmony across devices.
- Portfolio & Testimonial Integration: Included custom modules to present past project highlights and real client feedback - a trust signal for B2B decision-makers.
- Clear Calls to Action: Designed prominent inquiry and contact sections, enabling visitors to connect with the right regional office in seconds.
- Consistent Branding: Unified company visuals and messaging to reflect both Slovak and Ukrainian roots while appealing to European audiences.
See more of our approach to intuitive, conversion-focused platforms on our
Web Design & Development and
Analytics & Conversion Optimization service pages.
Results
- Effortlessly navigable site that makes it easy for potential clients to explore Brand Construction’s full range of offerings.
- Showcases professionalism: Modern, minimalist layouts establish instant credibility and set the company apart in a competitive space.
- Mobile-first experience: Responsive design ensures flawless usability on smartphones, tablets, and desktops—a must-have for European business users.
- Improved lead flow: Streamlined contact forms and inquiry options boost client outreach and accelerate the sales cycle.
Visit brand-construction.sk to see the live site.
Technologies Used
- Webflow: For dynamic, device-responsive website development and modular content management.
- Figma: For UI prototyping, wireframes, and visual refinement.
- Custom Webflow components: For showcase galleries and testimonials, tailored to Brand Construction’s needs.
Project Timeline
- Wireframing & Design: 1 weeks
- Development & Content Integration: 2 weeks
- Review & Launch: 0.5 week
Client Testimonial
“The new website is exactly what we needed—clear, modern, and focused on our unique strengths. Our clients appreciate how easy it is to view our work and get in touch.”
- Brand Construction Team
- Brand Construction Team
